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Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK

  • Al Qeisi K
  • Al-Abdallah G
International Journal of Marketing Studies (2014) 6(1)
DOI: 10.5539/ijms.v6n1p75
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Abstract

A well designed website brings numerous benefits to firms. Some of these benefits are well established. But what elements of the website design really matter and how do these in turn influence website usage behaviour? Adopting the Unified Theory of Acceptance and Use of …

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APA

Al Qeisi, K. I., & Al-Abdallah, G. M. (2014). Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK. International Journal of Marketing Studies, 6(1). https://doi.org/10.5539/ijms.v6n1p75

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