Is Facebook Really Facing the Needs of its Current Users?

Abstract

In the fast changing world social media change even faster and the changes they undergo tryto address the demands of their users. The process of addressing the requirements is as complex asthe users in question and their approach to social media. This study tries to look at possible reasonsfor the downfall in the number of active users in the biggest numbers of Facebook users nowadaysthe age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it iscrucial to understand if and how their expectations change. The complexity of the tool versus othersocial media is considered together with the problem of addressing the needs of its users in the timeof their transition from childhood to adulthood.