Co-design of neighbourhood services using gamification cards

Abstract

Gamification is the design process that applies the principles of digital games along with behavior economics and psychology to enhance existing processes that facilitate user behavior transformation. The application of gamification remains very much a craft, difficult to understand and harder to master without the benefit of experience. Consequently, there is a lack of comprehensible tools that lower the barrier to use and leverage the benefits of gamification by non-experts. This paper presents the gamification cards created within the context of the European MyNeighbourhood project to support co-design activities by the citizens. The paper also shares the lessons learnt from one of the gamification workshops involving stakeholders from neighbourhoods from four European cities (Aalborg, Birmingham, Lisbon and Milan). © 2014 Springer International Publishing.