The Role of TikTok as A Mood Booster on Employees’ Performance in the Trade Sector during the COVID-19 Pandemic in Tebing Tinggi, Indonesia

Abstract

This study determines the role of TikTok Media as a Mood Booster in Improving the Performance of Trade Sector Employees in Tebing Tinggi City during the COVID-19 Pandemic. Humans are one of the crucial factors in a company. To improve employee performance, companies need to pay attention to the state of their employees. The research method used is qualitative, with primary and secondary data collected from interviews, observations, and documentation, including five informants. The analytical method used in this research is method triangulation, data triangulation, and theory triangulation. Interviews in this study indicate that employees of the trade sector at the HP Warehouse experienced a decrease in performance. The results of this study indicate that the company and its employees have a new strategy, namely promotion using the TikTok application so that TikTok becomes a mood booster and can improve employee performance.