Is empathy a strategic imperative? A review essay

Abstract

Empathy is increasingly seen as integral to effective strategy, offering solutions to policy failures and new ways to achieve strategic and operational success. Despite its softer connotations, empathy is hard, requiring strategists to confront misperceptions and false assumptions, and overcome individual egos and national hubris. This article reviews the literature, examining some of the gaps and costs incurred. Whilst strategic empathy may have transactional and instrumental connotations, it suggests that the concept holds greater potential to transform strategy. Used wisely, it offers an ethos and means to put people first, foster greater security, and offer innovative approaches to contemporary challenges.