Global Container Shipping Line Digital Transformation and Enterprise Architecture Modelling

Abstract

Currently new competitive environment and fundamental changes in the traditional industries are taking place. The digital transformation of companies can be an effective tool to gain a competitive advantage, but its success requires consistent actions, from the strategic vision to implementation. New architectural solutions are needed to ensure a strategic alignment of business and IT architecture for further successful development. The purpose of this research paper is to develop a conceptual approach and method of Enterprise Architecture modeling for global container shipping lines, allowing the companies an effective development in the context of global changes in business forms and methods, reducing negative impacts and taking advantage arising from these changes.