Appearance Satisfaction Among Adolescent Girls in Australia, China, India, and Iran: The Role of Perceived Actual-Ideal Discrepancies in Facial and Bodily Attributes

Abstract

The current study examined the associations between perceived actual-ideal discrepancies in facial and bodily attributes and adolescent girls’ appearance satisfaction and whether these relationships were moderated by the importance associated with the attributes and/or the country of the participants. A multilingual survey was completed by 900 girls aged 12–18 years old living in Australia, China, India, and Iran. Girls in India and Iran were most satisfied with their appearance followed by girls in China and Australia. Iranian girls had the highest perceived actual-ideal discrepancies in facial and bodily attributes. Chinese and Indian girls perceived their facial attributes to be more important to their overall sense of appearance than their bodily attributes, whereas Australian and Iranian girls valued them equally. Higher perceived actual-ideal facial discrepancies were related to lower appearance satisfaction only for Iranian girls and higher perceived bodily discrepancies were linked to lower appearance satisfaction only for Australian girls. The importance associated with physical attributes and/or the country of participants did not moderate the relationship between perceived discrepancies and appearance satisfaction for facial or bodily attributes. Findings underscore the critical role of cultural nuances in understanding body image among adolescent girls and determinants of appearance satisfaction.