PRODUCTION MANAGEMENT MODEL AND DISTRIBUTION OF TIKTOK CONTENT AS A FOOTBALL INFORMATION MEDIA IN @FOOTBALLFANDOM_ID ACCOUNT

Abstract

This study aims to find out how a production management model and content distribution on the TikTok platform on the @footballfandom_id account. Football Fandom Indonesia owns this TikTok account. Football Fandom Indonesia is a sports media that discusses sports, especially football. Football Fandom Indonesia's journalistic style is light and easy to understand. The use of TikTok by sports media is an exciting phenomenon. The method in this research is a case study. The object of this research is the production and distribution management of Tiktok @footballfandom_id content. The study results are that Football Fandom Indonesia has performed several management functions well. Football Fandom Indonesia manages content production and distribution in planning and organizing. Content writer in determining ideas and writing scripts, implementation and supervision. Football Fandom Indonesia supervises the production and editing stages. In the distribution stage, the admin of TikTok @footballfandom_id has also made good use of the features in TikTok, such as using hashtags (#) and trending music. Football Fandom Indonesia provides a caption that can invite viewers to comment on the uploaded content