Peran Pendamping Pada Pentingnya Strategi Pemasaran UMKM Nasabah BTPN Syariah

Abstract

Development in the current era of globalization relies on the economic sector. Good economic achievements can be realized by maximizing income for MSMEs. Increasing income in MSMEs can be done by preparing a marketing strategy to maximize the scope of consumers in the MSMEs themselves. Seeing the number of MSMEs in the city of Surabaya, PT. Bank BTPN Syariah provides co-facilitators for its customers in realizing the desired goals. The companion role here helps customers to maximize sales. This research was conducted with the aim of knowing the role of the counterpart in the marketing strategy for BTPN Syariah customers. The research method used is qualitative which will produce descriptive writing results. Data collection techniques used are interviews and observations in the field. The results of this study are that MSME actors can understand the importance of preparing a marketing strategy so that they can increase income and be able to compete.