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The Effect of Electronic Customer Relationship Management (eCRM) on Customer Satisfaction

  • Savira D
  • Hendrayati H
  • Hurriyati R
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (2022) 657
DOI: 10.2991/aebmr.k.220701.042
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Abstract

… n this study, it is known that the variables in this study are Electronic Customer Relationship Management (eCRM) as the X variable and customer satisfaction as the dependent variable …

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Savira, D. A., Hendrayati, H., & Hurriyati, R. (2022). The Effect of Electronic Customer Relationship Management (eCRM) on Customer Satisfaction. In Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (Vol. 657). Atlantis Press. https://doi.org/10.2991/aebmr.k.220701.042

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