SELECTING THE COMMUNICATION CHANNELS TO DELIVER CLIMATE CHANGE INFORMATION FOR THE COASTAL AND SMALL ISLAND COMMUNITY IN INDONESIA

Abstract

The communication channels influence the effectiveness of climate change information dissemination in achieving the goals. Previous researches measured the efficacy of several channels such as people, television, radio, web, documentary film, animation, and newspaper. However, none of them identified to find the appropriate channels. Finding the most effective channels is required since there is a limited budget to apply all channels. Accordingly, this paper aims to select proper communication channels for disseminating information about climate change for the coastal and small islands' communities in Indonesia. Then we surveyed by spreading questioners. Furthermore, we applied non-parametric tests Kolmogorov-Smirnov (K – S) for determining the kind of distribution of the data. The analysis showed that the distribution of data is not normal. Therefore we applied a non-parametric statistical test, Friedman test for determining the ranking of the channels. This research provides a recommendation in selecting appropriate communication channels to deliver climate change information for the coastal and small islands' communities in Indonesia.