Da'wah Communication Of Qasidah Group 'Nasida Ria' In The Digital Age

Abstract

This study explores the function of Nasida Ria's qasidah music in conveying religious and moral messages to listeners, particularly in the context of the digital age. The study examines the ways in which the group effectively utilises digital technology, social media platforms and music streaming services to disseminate their religious teachings to a broader audience. The theoretical framework of social constructivism is employed to elucidate the manner in which social and cultural contexts influence listeners' comprehension and interpretation of the messages, particularly in the context of religious and moral content conveyed through music. This framework emphasises that the interaction between Nasida Ria's music and listeners is not merely passive; rather, it is mediated by the audience's social background. The research employs a qualitative methodology, incorporating both primary and secondary data sources. These include firsthand observations, in-depth interviews, literature reviews, and an analysis of social media activity. The findings underscore the significance of Nasida Ria's tone, style, and message in effectively conveying religious and moral themes. The content of their songs encompasses a range of themes, including economics, politics, art, and Islamic Sharia. They employ a creative approach, combining repetitive melodies with religiously themed lyrics to evoke vivid imagery. The utilisation of contemporary digital platforms has been instrumental in amplifying Nasida Ria's influence, facilitating the dissemination of their messages across vast and diverse audiences. The study ultimately elucidates the manner in which this traditional qasidah music group has adapted to technological advances, thereby reinforcing their role as cultural and religious ambassadors in contemporary society.