THE INFLUENCE OF SERVICE QUALITY, ENTRANCE TICKET PRICE, AND FACILITIES ON VISITOR SATISFACTION AT TIRTA CITAPEN SWIMMING POOL TOURISM, PURWADADI, SUBANG DISTRICT

Abstract

Based on the phenomena that occur, the increasing number of tours in Subang Regency, West Java, therefore there is a need for a strategy to survive, namely visitor satisfaction. This study aims to determine the effect of service quality, entrance ticket prices and facilities on tourist visitor satisfaction at the Tirta Citapen Swimming Pool, Purwadadi, Subang Regency. The population in this study is all visitors who have visited the Tirta Citapen Swimming Pool tour. The sample in this study were 80 respondents. Data analysis used in this study is multiple linear regression. The results of this study indicate that service quality, entrance ticket prices, and facilities have a positive and significant effect on visitor satisfaction. The influence of quality, service, price of admission, and facilities has an effect of 66.8 % . Shows that the three hypotheses are accepted, and together they have an influence on visitor satisfaction.