Abstract
Communication issues between people with different backgrounds within the product development teams are commonplace. The causes are many, including cultural differences and language barriers. Nevertheless, cooperation between Marketing and Design was proved to be strongly correlated with product success. In this paper, we study an ontological way to overcome this problem. The framework is built on the FBS ontology and refers to Consumer Behaviour theories. It was tested on a set of 77 products.
Author supplied keywords
Cite
CITATION STYLE
Casagrande-Seretti, A., & Montagna, F. (2018). An ontological framework to link marketing and design. In Proceedings of International Design Conference, DESIGN (Vol. 4, pp. 1535–1546). Faculty of Mechanical Engineering and Naval Architecture. https://doi.org/10.21278/idc.2018.0189
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
