ORGANIZATIONAL COMMUNICATION: A THEORETICAL DISCUSSION

Abstract

This study aims to present the theoretical-conceptual trajectory of communication in organizations. The studies of communication originated from the contribution of several disciplines, assuming an interdisciplinary nature. Usually, communicative objectives are cut out and treated according to the perspectives chosen among the fruitful diversity of views. In the organizational context, communication has assumed an important role in the management process. Communication in organizations must be treated in an integral way, permeating all organizational actions, making permanent the construction of their culture and identity and marking a unique style and their ways of projecting themselves outwardly aiming at the construction of their image. In this sense, organizations are seen as collective units of action constituted to achieve specific ends and directed by a power that establishes a form of authority that determines the status and the role of their members. Information in the communication process starts now to be considered an intermediate variable between communication and organization. The way how the information is perceived and interpreted by the receivers determines the concretization of communication.