INOVAÇÃO TECNOLÓGICA E PROCESSO DE ADOÇÃO DE PRODUTOS FABRICADOS COM RESÍDUOS PLÁSTICOS PÓS-CONSUMO

Abstract

The reuse of products in the recycling process results in a much cleaner production, considered innovation technology. With the aim of ascertain market viability for hoses manufactured from recycled post-consumption plastic residue, a research was carried out in 133 companies of the City of Florianopolis – State of Santa Catarina, identifying amount consumed and willingness to acquire this new product. Findings show that a substantial amount of post-consumption plastic residue, generated in the region, could be utilized for the production of hoses, and that, users of this product needed to be informed about the benefits of using a product manufactured from recycled raw material. Key words: Cleaner production.Iinnovation technology. Acceptance of new products. Post-consumption plastic residue.