A dynamic capability evaluation of emerging business models for new mobility

Abstract

The ‘new mobility’ is claimed to promise improved transport services with reduced socioeconomic and environmental impacts whilst at the same time creating high-value business opportunities. The present article contributes to understanding the latter part of this promise through analysing the sources of value creation in the new mobility industry. It makes a novel application of a business model concepts - the Dynamic Capabilities approach - to transport research. Drawing on findings from expert interviews with professionals in innovation clusters, the findings reveal that new mobility companies benefit from an inherent dynamism and a continuous learning culture. The participation in networks and alliances let companies reach broader market solutions through cross-regional collaboration. These ecosystems are well equipped to address wider mobility needs founded on managing data. For managers in the new mobility, key conclusions are that establishing a concise value proposition and expanding key resources such as staff skills or data management procedures are crucial for business sustainability.