Abstract
Since the 1990s, online auctions, as well as e-commerce in general, has boomed. The COVID-19 pandemic this year has further led to an increase in online transactions, making the topic of online auctions as current as ever. This paper summarizes and compares existing research on the strategies for bidders and sellers in online auctions to conclude that sniping could be an optimal strategy for bidders to employ and that sellers must take a more strategic approach in selecting discretionary attributes in their auction listings to maximize profits.
Cite
CITATION STYLE
Wen, A. E., & Wong, H. (2022). Bidder and Seller Strategies in Online Auctions: A Review. In Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (Vol. 203). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.325
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