Twitter Brand-Directors: el efecto marca en las redes sociales de los directores de medios españoles

Abstract

Background. Twitter is one of the tools used today by journalists from around the world. one measure of visibility of a Twitter account is the number of followers. In this paper we analyze the behavior on Twitter in the Spanish media and its directors. Material and methods. We use the followers of the directors and media Twitter accounts. With this data we make two rankings and a bidimensional chart. Results and conclusions. We found a group of directors who are their own brand (brand-directors): Ignacio Escolar, Peter J. Ramirez, Julio Alonso and Alfredo Relaño, among others. We also found medi with high visibility in Twitter but the directors do not: El País, Muy Interesante, Marca, RTVE, among others.