New extension approaches to serving agricultural media in advancing farm-life safety communications

Abstract

The study described here focused on needs and opportunities for Extension to serve agricultural media more fully in addressing new safety risks in agriculture, one of the nation's most hazardous industries. The study was conducted in the context of major broadening of channels used by agricultural media. A mixed-methods approach included a national survey to identify views and suggestions from agricultural journalists about covering farm-life safety. A companion literature review addressed case studies and other research featuring Extension collaborations with media for advancing farm-life safety. Findings revealed expanding opportunities and ideas for Extension personnel, with implications for Extension program areas beyond farm-life safety.