Zoom Memes for Self-Quaranteens: Generational Humor, Identity, and Conflict During the Pandemic

Abstract

The objective of this study is to examine young adults’ perceptions of the pandemic. This study is based on a content analysis of memes posted on one of the most popular emerging–adult-focused Facebook groups established during the pandemic. It finds that three themes emerged: pandemic humor, generational identity humor, and generational conflict humor. Memes about the pandemic include sub-themes of a coming apocalypse, adults who deny the seriousness of COVID-19, and a more general expression of negative feelings, particularly anger and fear, through humor. Posts also emphasize the existence of a shared generational identity through humor, with commonly understood references to issues like online learning, productivity, and mental health. Finally, generational conflict humor emphasizes antagonism with older generations, including mistrust of government and political leaders, professors, and universities.