Consumer Awareness and Preferences towards Plywood in Chennai City

Abstract

The purpose of the study is to find out the awareness and preferences of consumers towards plywood in Chennai city. Descriptive and quantitative research design has been adopted for the study. The primary data has been collected through structured questionnaire with open and closed ended questions. Books, magazines, journals, thesis and websites were referred to collect secondary data. The data was collected by adopting purposive sampling technique from 100 consumers. Analysis namely reliability test, descriptive, chi-square test, bivariate correlation and Kendall's W test were used to identify the relationship between awareness and preferences of consumers towards plywood at Chennai city. The study found that there is a significant relationship between consumer awareness and preferences on plywood. It also found that majority of the consumers prefer to have Krishna Plywood followed by Century Plyboards (India) Ltd., GreenPly Industries Ltd., National Plywood Industries Ltd., Uniply Plywood, etc. Possible suggestions and conclusion were discussed.