Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian (Studi Pada Giant Ekstra CBD Bintaro)

Abstract

This study aims to find out the effect of promotion and quality of service on purchasing decisions at Giant Ekstra CBD Bintaro. The research method used is quantitative method with questionnaire. The population is a consumer of Giant Extra CBD Bintaro, with the formula slovin obtained 99 respondents. Test analysis through Validity Test, Eligibility, Classical Assumptions, Multiple Correlation Coefficients, Multiple Linear Regression, Determination Coefficients, and Hypotheses. Based on the calculation results of multiple linear regression analysis obtained Y = 14,446 + 0.062 X1 + 0.547 X2. The result of determinant coefficient obtained KD value of 0.854. Based on hypothesis testing that has been done using F test) at the level of significance of 5\% obtained that F\_hitung ( 15,069) {\textgreater} F\_tabel(3.09 ). The results of this study concluded that there is a positive and significant influence between the Promotion and Quality of Service simultaneously on the Purchase Decision at Giant Extra CBD Bintaro.