How Data Analytics Competencies Can Foster Business Value– A Systematic Review and Way Forward

Abstract

Several authors have illustrated the benefits of data in organizations. For realizing benefits, we see two major challenges for organizations. First, there are necessary investments, which have to be justified. Second, adequate data analytics competencies can be seen as enablers for realizing benefits. We aim to support organizations by showing relevant competencies and achievable business values. We present theoretical propositions and a research agenda on how to move the field of data analytics competencies forward.