CHEP: The net of things

Abstract

It is June of 2003, and Donna Slyster, SVP of Operations at CHEP, and her RFID team are anxiously preparing their presentation for the Global Executive Team. After four years of research and development and a total investment of more then $20 million, CHEP has mastered RFID and showcased its potential benefits. However, despite a mandate by key market players to adopt the technology across supply chains, uncertainty about the technology and its benefits is making customers hesitant to deploy CHEP's RFID-enabled solutions. If Slyster cannot present a viable business model and paying customers soon, CHEP's RFID initiative will be history.