Investment attractiveness of the territory, greening and self-recreation of citizens: Northern regions

Abstract

Interest in involving countryside territories in economic turnover occurs the various ways. Housing construction, development of agro-industrial complexes, introduction of innovative technologies, redistribution of the land Fund, etc. The main problems: lack of coordination of actions, unidirectionality of agroeconomic, working in areas of risky farming, seasonal employment. At the same time, socio-economic and infrastructure issues remain out of attention: priority and procedure for financing social facilities, strategic planning of village territories, industry interaction and total environmental impact on the territory. The lack of interaction between stakeholders allows us to solve only operational tasks. Increasing the investment attractiveness of the territory requires a comprehensive approach that provides a synergistic effect of industries. Systematic redistribution and involvement of free population flows in rural labor allows not only to satisfy the growing interest of citizens in active forms of recreation, but also to ensure the introduction of organic forms of agriculture in agricultural activities. The study of recreational motivation in combination with branding of rural areas allows us to predict not only investment activity, but also the reorientation of citizens towards environmentalization and self-employment [1].