Green Economy as a Driver of Corporate Social Responsibility: Opportunities and Challenges for MSEs

Abstract

This research addresses the difference between the green economy and corporate social responsibility (CSR), focusing on micro, small, and medium-sized enterprises (MSEs) that produce textiles such as fabrics, clothing, footwear, and services in eastern Lima, Peru. In a global scenario where sustainability has become an essential pillar of economic, social, and environmental development, it is essential to understand how green economy concepts can be incorporated into local business activities. Given the significant role of MSEs in the national economy and their impact on employment and the social fabric, these companies face the challenge of balancing economic growth with responsible and sustainable practices. This study begins with a central question: how can sustainable economic practices promote CSR in this business sector? Using a quantitative approach, the study analyzes how the green economy acts as a driver of CSR in MSEs, as well as the degree of connection between the green economy and the implementation of social responsibility policies and actions in these companies. The results indicate a strong relationship between the two concepts (R2 = 0.91), suggesting that the green economy may be an important factor in promoting social and environmental commitment within these organizations. In conclusion, the green economy represents a strategic opportunity to strengthen CSR in MSMEs, providing economic, social, and environmental benefits, although it also entails challenges related to resources, knowledge, and organizational adaptation. This integration could be crucial for sustainable development at both the local and national levels.