Towards Achieving Organisational Objectives: The Role of Effective Communication

Abstract

This paper investigated communication as a tool for achieving organisational objectives. Again, the paper explored the influence that communication has on the operations of organisations. The study adopted descriptive survey design. A simple random sampling technique was used in sampling a sample size of 35 staff from the staff of Ghana Revenue Authority (GRA), Suame-Maakro, Branch, Kumasi, Ghana. The main instrument used for collecting data was questionnaire. The findings showed that spoken or oral communication is the dominant channel of communication that is often used at that workplace. The findings also revealed that the views of employees need to be considered when choosing the right channel of communication. Again, it was realized that poor leadership prevents organisations from achieving their objectives. Effective channel of communication was seen to have a positive influence on the performance of workers. Consequently, managers should be proactive when they are choosing communication channels. The study recommended that the management of GRA, Suame-Maakro Branch should employ measures that would enhance the effective use of spoken or oral communication.