The Impact of Sustainability Knowledge Sharing on Service Innovation in Libyan Banks: The Mediating Role of Intellectual Capital and Organizational Learning

Abstract

This study investigates the relationship between sustainability knowledge sharing and service innovation in Libyan banks, indicating that intellectual capital and organizational learning mediate the process. The data for this study were collected through a questionnaire distributed to 396 participants, who were Libyan bank employees. This study used confirmatory factor analysis and multi-group analysis to test the hypothesized relationships, and the results reveal that knowledge sharing has a direct effect on service innovation (β = 0.425, p < 0.001) and an indirect effect through intellectual capital and organizational learning. The model explains 53.7% of the variance in service innovation, with consistent effects in public banks and private banks. The results are critical for bank managers in developing countries, because they provide new insights into the sustainability knowledge-sharing practices that foster innovation in banks through the development of both intellectual capital and organizational learning. This study presents a conceptual model to enhance the comprehension of sharing knowledge as an incentive for service innovation within the banking sector of a developing country, filling a notable research gap in the literature. This approach underscores the crucial importance of effective communication and teamwork in enhancing service offerings and responding to market fluctuations. By utilizing these insights, bank management can implement initiatives that strengthen their competitive advantage and foster the economic prosperity of their region.