Business Practices and Customers Satisfaction among Motorcycle Dealers in General Santos City

Abstract

This study aimed to determine the significant relationship between business practices and customers satisfaction among motorcycle dealers in General Santos City, Philippines. The descriptive survey and correlational design were used to employ quantitative data. The data were gathered through the survey questionnaire from eight (8) managers and forty (40) customers of the identified motorcycle dealers who were selected through purposive sampling. The data gathered were analyzed through weighted mean and Pearson (r) Coefficient Correlation. The findings of the study generally revealed that there is a significant relationship between business practices and customers satisfaction. Therefore, the null hypothesis that there is no significant relationship between business practices and customers satisfaction is rejected. Given the overall results, the study recommends sustaining the business practices in order to maintain the current level of customers satisfaction.