Orientation Entrepreneurial Effects on MSME Performance Facilitated by Surabaya Commerce Department through Marketing Strategy as a Moderating Variable

Abstract

This research aims to evaluate orientation entrepreneurial impacts on SME performance facilitated by Surabaya commerce department through marketing strategy as a moderating variable. This research is an analytical study employing a quantitative methodology. The population consists of all MSMEs sponsored by the Surabaya Commerce Department, and the samples consist of 50 MSME company owners supported by the Surabaya Commerce Department. The data collection is accomplished by distributing questionnaires. Utilizing structural equation modeling (SEM) and partial least square (PLS) tools for the data analysis. The results of this study indicate that: (1) Entrepreneurial Orientation has a significant effect on MSME Marketing Strategy; (2) Entrepreneurial Orientation does not have a significant effect on MSME performance; (3) Marketing Strategy have a significant effect on MSME performance.