MARKET ACCESS FOR LOCAL GEOGRAPHICAL INDICATIONS AND MARKETING GI PRODUCTS: THE METRO EXAMPLE

Abstract

This paper explores how the trend towards locality, transparency and geographically indicated products in the food industry reflects a shift towards conscious consumerism and how it transforms food marketing industry. There has been a paradigm shift in consumer preferences, with a growing emphasis on obtaining information about the quality, origin, and production methods of food. There is mounting pressure on food companies to provide information about their products. Studying the industrialization of geographical indications requires an exploration of how this phenomenon impacts local economies, traditional production methods, and the overall sustainability of the products in question.