Bridging the Gap: A Systematic Review of Digital Literacy Initiatives for Business Leaders and Their Role in Navigating Complex Media Landscapes and Communication Strategies

Abstract

In today's digital age, digital media literacy has become increasingly important for business leaders to navigate complex media landscapes and media communication strategies. However, there is a gap in the literature regarding digital media literacy initiatives specifically tailored for business leaders. The purpose of this review study is to identify and analyze the types of digital media literacy initiatives implemented for business leaders, examine their effectiveness, and explore their impact on organizational media communication strategies. This research synthesizes literature to inform digital leadership development, media communication planning, and organizational culture. A comprehensive literature review was undertaken utilizing several databases and sources. Only 35 of 85 identified studies were included in the review after applying inclusion criteria. To discover literature themes, trends, and gaps, these papers were evaluated. This review research shows that corporate executives need digital media literacy to navigate complicated media environments and media communication strategies. Top objectives include media executive education, mentorship and coaching, and digital transformation. These projects boost leadership, media communication, and digital-age organizational performance. This detailed assessment of business leaders digital media literacy programs and media communication techniques adds to the literature. This study has theoretical implications for digital media literacy and leadership development and practical consequences for businesses striving to improve leadership and media communication in the digital age. This study influences policy, practice, and positive change in organizations and communities globally.