A Qualitative Approach of KAP Model Against Online Scam in Malaysia

Abstract

This study aims to examine the online scam phenomena in Malaysia by emphasizing consumers' knowledge, attitude and practice (KAP) against the threat of the crime. Statistic shows the increment of online scam cases with various modus operandi used by cyber criminals, among them are online purchase scams and investment scams. By using qualitative approach, this study has interviewed Royal Malaysia Police (RMP) Investigation Officers and scam victims in order to gain deep insights and their experiences. The result of this study has given a clear picture towards consumers' level of awareness and the steps that can be taken in reducing the risks from becoming the victim of online scam crime. The finding from this study is hoped to contribute to the development of strategic online scam prevention that is more effective particularly in Malaysia.