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Cognitive, Emotional and Behavioral Reactions to Corporate Rebranding: Do NFC and Ambivalence Matter?

  • Ing P
Asian Journal of Business Research (2016) 6(1)
DOI: 10.14707/ajbr.160018
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Abstract

… Borrowingfrom the Elaboration Likelihood Model, high-NFC individuals are expected to take the … In the first pretest, 25students from a Malaysian public university were tested for … The proposition of corporate rebranding as an imposed change situation that induces ambivalence …

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APA

Ing, P. (2016). Cognitive, Emotional and Behavioral Reactions to Corporate Rebranding: Do NFC and Ambivalence Matter? Asian Journal of Business Research, 6(1). https://doi.org/10.14707/ajbr.160018

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