The Benevolent of Eco-phronesis Local Wisdom for Preserving the Environment

Abstract

This study intends to explore research on the ecological aspects of women entrepreneurs in promoting the performance of their companies through the local wisdom of Ecophronesis. This study also investigates how SME environmental-friendly entrepreneurs can improve the performance of their companies through the local knowledge of Ecophronesis. Their Business aligns with nature conservation through natural dyes and according to life cycle assessment from raw materials to product delivery to their customers (green logistics). The production of environmental-friendly batik (Indonesian waxy handy craft painted textile) complies with the LCA, which ponders environmental-friendly entrepreneurs. Furthermore, the local wisdom of Eco-phronesis explores its role in encouraging company performance. The census method used with the number of respondents is 180, drawn from female entrepreneurs who run environment-friendly Businesses. This research will be carried out in Bayat, Indonesia, in 2021. This research may contribute to the body of knowledge of green business literature, particularly by applying Ecophronesis as a realization of local wisdom.