Journal ArticleOPEN ACCESS

Consumers Quality Evaluation Process

  • Castleberry S
  • McIntyre F
Journal of Applied Business Research (JABR) (2011) 8(3) 74
DOI: 10.19030/jabr.v8i3.6147
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Abstract

A conceptual definition of quality for marketers of consumer products is offered along with a theoretical model of the quality perception process. Application examples are provided and future research needs are outlined.

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Castleberry, S. B., & McIntyre, F. S. (2011). Consumers Quality Evaluation Process. Journal of Applied Business Research (JABR), 8(3), 74. https://doi.org/10.19030/jabr.v8i3.6147

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