A Dive into the AgriTech World: Technologies and Adoption Incentives

Abstract

In this column we plan to take a tour around different physical locations in the world with the objective of highlighting the peculiarities of the trendiest IoT-related applications in selected regions. Thus, the "IoT World" will certainly be physical, but traveling around it shall also expose to the readers how different application domains have been addressed, with particular attention to business sustainability. In this column, rather than taking a trip to a geographical location, we explore the world of AgriTech, shedding light on the currently available technology assets and on some of the hurdles any technology transfer initiative in this domain is facing , slowing down adoption of ICT in agriculture. Through this journey we will therefore at first take a look at the landscape of technology enablers supporting the vision of an upcoming fourth agricultural revolution, while in the second part we will juxtapose a picture of what the world of potential adopters looks like, identifying what are the adoption showstoppers.