A STUDY OF EFFECTIVE USE OF MARKETING STRATEGIES TO IMPROVE THE FINANCIAL PERFORMANCE WITH REFERENCE TO DIVINE INDUSTRIAL SOLUTIONS, JAYASINGPUR

Abstract

The marketing strategy is not just evaluating the external and internal factors, but it also needs to be implemented efficiently to develop an attractive suitable product and distribution channel, to hire an effective sales team and to generate business support for the firm. The study of 150 customers located in Kolhapur (Maharashtra) which are manufacturer and traders also who purchase Divine Industrial Solutions products. The primary data is collected through Questionnaires, Personal interview, discussions, field survey from these 150 customers and the secondary data is collected from the companies previous records, files as well as review of financial statements, balance sheets etc. for the period of three year from 2019 to 2022. The marketing strategy of an enterprise is a complete and unbeatable plan or instrument specifically designed to achieve the set of marketing objectives that will influence and finally improves the financial performance of the company. The marketing strategies is a managerial process of developing and maintaining the relationship between the changing market opportunities, as well as enhancing the financial growth and performance of the company. Marketing strategies further predetermines the choice of target market segments, positioning, marketing mix and allocation of resources. This research will provide insights into the various marketing strategies to improve the financial performance of the organization and to maintain the growth of the organization. Keywords:- Marketing Strategies, Strategic Marketing, Financial Performance.