Strategy as Practice

Abstract

Strategy as practice is an approach to strategy that focuses on the organizational activities related to strategy. Instead of the outcome of strategy, it emphasizes the processual and social aspects of core strategic elements like strategic planning, strategy development, and strategy implementation. Strategy as practice acknowledges many different organizational levels and a variety of organizational activities as being potentially strategically relevant. Its overall aim is to move away from a traditional understanding of strategy as something an organization possesses toward a more dynamic understanding of strategy as something an organization and its members do as part of their everyday organizational activities. Consequently, strategy as practice highlights strategy as dynamic, processual, and communicatively grounded.