Different approaches of bibliometric analysis for data analytics applications in non-profit organisations

Abstract

Aim: Profitable companies that used data analytics have a double gain in cost reduction, demand prediction, and decision-making. However, using data analysis in non-profit organisations (NPOs) can help understand and identify more patterns of donors, volunteers, and anticipated future cash, gifts, and grants. This article presents a bibliometric study of 2673 to discover the use of data analytics in different NPOs and understand its contribution. Methods: We characterise the associations between data analysis techniques and NPOs using, Bibliometrics R tool, a co-term analysis and scientific evolutionary pathways analysis, as well as identify the research topic changes in this field throughout time. Results: The findings revealed three key conclusions may be drawn from the findings: (1) In the sphere of NPOs, robust and conventional statistical methods-based data analysis procedures are dominantly common at all times; (2) Healthcare and public affairs are two crucial sectors that involve data analytics to support decision-making and problem-solving; (3) Artificial Intelligence (AI) based data analytics is a recently emerging trending, especially in the healthcare-related sector; however, it is still at an immature stage, and more efforts are needed to nourish its development. Conclusion: The research findings can leverage future research and add value to the existing literature on the subject of data analytics.