THE CHARACTERISTICS OF FILM PRODUCTS TO INDUCE TOURISM

Abstract

Film products to induce tourism is a new phenomenon for tourists to visit a destination that inspired by films and television. For example; film The Beach (Thailand), Tomb Raider (Cambodia), Entrapment (Malaysia), Lord of The Rings trilogy (New Zealand), Harry Potter trilogy (UK) and others. Many of this destination has turned into a popular tourist attraction. However, film products to induce tourism can also be unpredictable. The success of any film or television is not guaranteed, and the effects on inducing visits can be complex. Thus, this paper will analyze six of the characteristics of film products namely on location, off location, storyline, celebrity, film genres and film festivals. By understanding these characteristics of film products, this paper can help to increase a better understanding of the context of film products to induce tourism. Indeed, this paper also opens an opportunity for future researchers to study film products as a new strategy to induce the tourism industry where it can increase the number of tourists visiting.