Starting up new business through instagram: Cases from South Korea

Abstract

This research paper mainly focus on how new businesses can use the Instagram platform to do their business. This research paper has interview three cases from South Korea who have used Instagram as platform for their own business and have done substantial business. It shows several examples of starting business on Instagram platform in detail & explained how these businesses approach to their potential customers and form a market through social network. This paper used interview method to collect data and interpret them to come to a conclusion. It reviews similar papers who have used Instagram as tool of marketing and conducted a qualitative research to gain data. The interview results show that Instagram has great impact not only to the business starters but to the consumers. It play greater role in linking and communicating with customers and firms rather than just a marketing tool. This research also claims that people starting business through Instagram will be able to gather information and great amount of attention from their customers with a minimum cost.