Factors determining the FinTech Adoption among Women: An Empirical Investigation

Abstract

The adoption of financial technology (FinTech) has grown rapidly in recent years, transforming the way people manage their finances. However, there is evidence that women have been slower to adopt FinTech than men. The purpose of this study is to investigate the elements that affect women's adoption of fintech. To uncover relevant elements that might have an impact on women's adoption of FinTech, the study starts by reviewing the available literature and expert perspectives. Based on this analysis, the report pinpoints several variables, such as trust, "perceived usefulness" (PU), "perceived ease of use" (PEOU), "social influence" (SI), and financial literacy, that may affect women's adoption of FinTech. The study concludes that addressing these concerns through targeted marketing and educational campaigns is necessary to increase the adoption of FinTech among women. The results of this study have significant ramifications for decision-makers, financial organisations, and FinTech firms working to advance gender equality and financial inclusion.