Pedagogical Approach To Esulam@Apbuitm Using Experiential Learning: A Case Study

Abstract

SULAM is a form of service learning defined as an experiential learning pedagogy. This creditbearing educational experience integrates classroom instructions or assessments with community service activities to provide a practical, progressive learning experience while meeting societal needs. In parallel with the challenges and needs of the digital future, EIC552 (Company Website Design) aims to equip students with the knowledge, self-confidence and 21st-century skills, in line with the aspiration of Shift 1 of the Malaysia Education Blueprint 2015-2025 (Higher Education) to (i) enhance students' learning experience (ii) produce wellrounded and holistic graduates and (iii) expand collaboration between industries, government agencies and communities. Therefore, this paper presents a case study of a pedagogical approach that integrates teaching technical skills, and knowledge, for a successful implementation of a service-learning program, within an academic course whilst taking into the needs of the specific community.