Abstract
Actual cognitive strategies in relation to identifying new business opportunities have rarely been researched. This paper investigates the roles of a pair of cognitive strategies - divergent and convergent thinking - in the context of the type and process of the product opportunity recognition.
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CITATION STYLE
APA
Zagorac, Z., & Marxt, C. (2018). Thinking styles in product opportunity recognition - A rather entrepreneurial point of view. In Proceedings of International Design Conference, DESIGN (Vol. 5, pp. 2155–2164). Faculty of Mechanical Engineering and Naval Architecture. https://doi.org/10.21278/idc.2018.0395
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