Analisis Strategi Pengembangan Bisnis PT. Gojek Indonesia melalui Pendekatan Bussines Model Canvas (BMC) dan Analisis SWOT

Abstract

Transportation is now an important part of people's lives as the population increases. Currently, the average urban community already has a personal vehicle that is effective and efficient to move from one location to another. The high interest of online ojek service users also remembers that ojek is an important means of transportation for local residents who have actually been embedded in everyday life for a long time. One of the online transportation service providers is Gojek. This study aims to analyze the business model with data analysis techniques using the Bussines Model canvas and SWOT Analysis. Descriptive qualitative is the method used in this study with data analysis techniques, namely Business Model Canvas (BMC) and SWOT analysis. Respondents in this study consisted of Gojek application users and gojek partners. The results of this study are based on business model canvas analysis and SWOT analysis can provide input to companies to create better applications in the future.