A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period

Abstract

The main purpose of this study is to examine the tendency of consumers towards a voluntary simple lifestyle in the period of Covid-19. Within the scope of this purpose, in the study, firstly the literature on the subject has searched and then, through the online survey method, it has been tried to reveal the tendency of the consumers towards the voluntary simplicity lifestyle in the Covid-19 period. As a result of the study, it can be stated that consumers have been in a positive tendency in planned shopping, simple life and longevity since the Covid-19 period. In addition, according to the results from the study, it can be claimed that planned shopping, simple life, longevity, self-sufficiency and material wealth factors differ statistically significantly according to some demographic variables.