Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research

Abstract

As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform competitive research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, and study competitors. Artificial intelligence (AI) has improved the performance of multiple areas, particularly sentiment analysis. Using AI, sentiment analysis is the process of recognizing emotions expressed in text. AI comprehends the tone of a statement, as opposed to merely recognizing whether particular words within a group of text have a negative or positive connotation. This article reviews papers (2012–2022) that discuss how competitive market research identifies and compares major market measurements that help distinguish the services and goods of the competitors. AI-powered sentiment analysis can be used to learn what the competitors’ customers think of them across all aspects of the businesses.