Pengaruh Harga, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Keputusan Pembelian Di Resto Dan Cafe Hayem Di Driyorejo Gresik

Abstract

The purpose of this study is to explain the effect of price, service quality, and product quality on purchasing decisions. This study used a sample of 108 people who bought food and drinks at Café Hayem Driyorejo Gresik. In collecting respondent data, the researcher used saturated sampling technique. Data collection was carried out using a systematically arranged questionnaire containing several questions. Previously used data analysis was carried out multiple linear regression with instrument tests, conventional acceptance tests, t-tests, and F-tests, and met the requirements. This proves that quality has a very large positive impact on buyers. Partial and simultaneous decisions.   Keywords: price, service quality, product quality, buyer's decision